Intrigue Across America Tour 2024 - NYNJ

April 02, 2024

We Believe in Pink Blooms

Our sixth tour stop brought us to the prestigious venue, The Estate at Florentine Gardens, nestled on the line between NY and NJ. Established for over three decades, Florentine Gardens stands as a beacon of timeless elegance, continuously evolving to meet the dynamic demands of o discerning clientele. From the enchanting gardens meticulously crafted to captivate the senses, to their impeccably maintained facilities exuding a sense of opulence, every aspect is curated to perfection. We enjoyed designing at this stunning venue!

Day 1 - Wedding Sales Strategy & Event Design

The first day of the Wedding Sales Strategy & Event Design class was an absolute revelation. The energy in the room was palpable right from the start, with everyone buzzing with excitement and eagerness to soak up knowledge. Sarah ignited the atmosphere with her infectious enthusiasm and unwavering passion, setting the stage for an incredible day of enlightenment and personal growth.

Throughout the session, we delved deep into the art of crafting unforgettable experiences for couples, from inception to grand finale. As the day progressed, we found ourselves immersed in invaluable insights and practical tools, poised to revolutionize our approach to attracting high-end clients and maximizing sales potential. This class isn't just another workshop; it's a catalyst for transformation in the wedding industry, offering fresh perspectives and propelling excellence to unprecedented heights.

*FUN FACT: Sarah reminded us that we all need to experience luxury service in order to be able to provide it. While you may not be able to afford a meal at the finest restaurant in town, you can afford to sit at the bar and purchase a diet Coke. Go do that and feel the experience.

Day 2 - Luxury Floral Installation Masterclass

Day two of the Intrigue Across America Tour in NY/NJ was an absolute blast! The energy was off the charts as students dove headfirst into creating some seriously jaw-dropping designs. First up, they worked their magic to craft a breathtaking ceremony setup, complete with lush greenery and florals that soared to the ceiling above the fireplace. The aisle was a dreamy path lined with abundant arrangements bursting with pink blooms, setting the stage for pure romance.

But the excitement didn't stop there! Next on the agenda was a challenge to transform a staircase into a floral wonderland. With creativity in full bloom, students worked tirelessly to adorn the steps with cascading florals, turning a simple staircase into a stunning focal point. And just when we thought it couldn't get any better, we took the party outside to tackle an extra installation on the columns. The result? An absolutely mesmerizing geometric backdrop that took our breath away and provided the perfect canvas for unforgettable photos. Talk about turning up the wow factor!

After day 2 wrapped, the Styled Shoots Across America photographers came in to photograph all of the beautiful florals and decor, along with the help of stunning models. Attendees of the workshops get full access to all professional photos once galleries are completed, which means hands were filled with flowers, minds with inspiration, and portfolios with photos!

If you are wondering what flowers and products we used to create the large centerpieces at the Austin tour stop, we're here to spill all the details.

Flowers: Flowers came from ours sponsor Ball and also from our wholesaler and flower friends over at Jetfresh Flowers.

Floral Software: We determined our recipes, flower counts, and pricing using Details Flowers floral softwaire. Full recipe and pricing for the suspended cloud floral installation can be found HERE.

Supplies/Hardgoods: Our friends at Oasis provided a our floral supplies and Lova Candles provided all glass container candles

Creative Partners

Photography by @alainarenephoto

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