Luxury Installation Workshop - 2025 Tour - INSIDERS
INSIDERS MEMBERS ONLY 30% member Discount applied
USE DROP LIST TO CHOOSE TOUR STOP LOCATION
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- BUNDLE: Day 1 & Day 2 - INSIDERS PRICE - $2,588 (Full Price $3,697)
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2025 TOUR DATES & STATES*
February 17 & 18th - Orlando, Florida | Luxmore Grande
https://rw-brands.com/luxmore/
February 24 & 25th - Abita Springs, Louisiana | Milicevic Farm & Vineyard
March 3 & 4th - Atlanta, Georgia | Whitestone Reserve
https://www.whitestonereserve.com
March 10 & 11th - Raleigh, North Carolina | Donovan Manor
March 17 & 18th - San Diego, California | Monserate Winery
March 24 & 25th - Dallas, Texas | The Hillside Estate
https://thehillsideestatedfw.com
March 31st & April 1st - Livingston, New Jersey | Crystal Plaza
April 7 & 8th - Denver, Colorado | The Chateaux at Fox Meadows
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VENUES: All venues are within 60 miles of the featured city listed for each tour stop.
HOSTED ON DAY 1:
BIG MISTAKES & SOCIAL MEDIA FOR LUXURY FLORISTS"Before you can DESIGN big beautiful floral installations, you have to SELL big beautiful floral installations."
Have you ever wished you could learn from the mistakes of a seasoned professional and save years of trial and error? This is your golden opportunity! Join Sarah Campbell as she pulls back the curtain on her biggest business mistakes and reveals the solutions that turned her setbacks into stepping stones. This isn't just a workshop—it's your fast track to success. This day will be an absolute game-changer for your business! The knowledge you’ll gain is PRICELESS. Keep reading to discover exactly what you’ll learn!
BIG MISTAKES OVERVIEW:
In this eye-opening session, Sarah will share the critical mistakes that nearly derailed her business and how she overcame them. You'll gain insider knowledge on how to sidestep these pitfalls, implement proven strategies, and propel your floral business to new heights. Learn from Sarah’s hard-earned lessons and transform your approach to business with practical, actionable advice.
This class is floral-focused, but we won't be playing with flowers; instead, we'll be diving deep into the nitty-gritty of luxury weddings. Don't let your business dreams be confined by your current challenges. It's time to redefine your floral journey, break free from the ordinary, and embrace the extraordinary. Join us for this transformative course where you'll learn to elevate your floral business to luxury wedding heights!
SOCIAL MEDIA MASTERCLASS OVERVIEW:
Social media is a powerful tool, but only if you know how to use it effectively. This session is your ultimate guide to mastering social media for luxury floristry. Sarah will teach you how to craft compelling content, build a loyal following, and attract high-end clients. Discover how to showcase your stunning floral designs, engage with your audience, and turn likes into lucrative bookings. This course is built to propel your business to the next financial level by delivering transformative marketing education that focuses on social media in a way that speaks specifically to unique wedding industry experiences.
This is a wedding-focused class, but we will not be playing with flowers, tablescapes, or big beautiful parties. We will be concentrating fully on our businesses. Being able to conceptualize and create amazing weddings is only a small cog in the wheel of wedding industry success. Our businesses are built on marketing! Without having the transformative techniques and most efficient strategies to power our designs, the longevity of our businesses suffer, and profits fall flat. We are in this industry because we love it, and in order to stay in business, we need to generate income that excites us!
This in-person course is a power-packed session full of the strategies Sarah has used to build her brand, as well as what she uses during the Private Social Media Mentoring Program which is priced at $15,000. During the group class, you will not have the luxury of having Sarah implement the strategies for you, but you will get all of the proven strategies, experience, and insight all compressed into one intensive day. This class is for those of you who are ready to make big changes in your business.
Who is this class for?
When curating this course, I thought of the struggles that plagued my early years as a wedding florist: money wasted advertising in the wrong places, the trial-and-error of learning how to build a marketing strategy that worked for my niche, endless hours squandered trying to figure it all out, the overwhelming anxiety that overtook me as I struggled to find the right clients. I thought back to the pain of having to figure out my marketing strategy all alone. There was no one around me that had found success and was willing to help or share. Then, I thought about today's social media-driven world and how it is even harder to cut through the clutter with so many conflicting 15-second pieces of marketing advice that seem to create more confusion than clarity. From this, I found my answer. This class is for people like me, or like the person I was in my earlier years, when I knew I had the passion, the drive, and the gumption to make a big impact in the wedding industry and create financial success for my family, but I didn't know how to get anyone to notice my business. This class is for the motivated, the driven, and those who are excited to build a strong brand through the use of social media.
I have spent my career working to ensure that no one has to struggle their way to success. I want to be the teacher, guide, and mentor for you that I wished so badly to have in my own career. You will leave this course with a weight lifted from your shoulders, inspired to take your marketing strategy to the next level, and you’ll know exactly how to do it. You are not ALONE. I am coming to visit and I am bringing my strategies with me!
AGENDA
*Times are subject to changeMorning Session
10am to 12pm
Big Mistakes: Building a 6-figure business doesn’t happen overnight. Discover the biggest business mistakes I've made along the way and the solutions that lead to Intrigue’s blossoming success. Learn how to avoid these pitfalls and implement strategies that will drive your floral business to success.
Lunch: 1pm - 1:30pm Provided by Intrigue
Afternoon Session
1:30pm to 3:00pm
Social Media for Luxury Florists: Master the art of leveraging social media to attract high-end clients and showcase your luxury floral designs and level. Gain actionable insights and tips to enhance your online presence and grow your business.
**CANCELLATION POLICY: All payments (full, partial & monthly plans) are non-refundable and non-transferable to any other date or event. Payments are transferable only when transferring the ticket name for the same event on the same date/time to another attendee. Once a payment plan has been activated, you are committing to complete all monthly payments without disruption regardless of event attendance. NO REFUNDS. Travel/hotel not included.**
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HOSTED ON DAY 2:
HANDS-ON FLORAL INSTALLATION WORKSHOPIt is time to level up your floral design business with large-scale installations! These stunning, over-the-top floral designs are more than attention-grabbing, they're your ticket to attracting dream clients who envision nothing less than extraordinary. During this immersive hands-on design workshop, you'll learn to create larger-than-life installations and receive stunning professional images of you and your work that will take your marketing efforts to the next level. At each workshop, we will build 2 of the wedding industry’s most sought-after installations and a huge, over-the-top tablescape, allowing you to unleash your creativity with thousands of blooms on a journey of learning, growth, confidence, collaboration, and inspiration. Designs may include but are not limited to: staircases, chuppahs/mandaps, backdrops, arches, chandeliers, ceilings, walls, aisles, and floating/suspended designs.
Each workshop will showcase different installations, with each location providing opportunities to delve into a variety of unique designs and techniques. Everything you need for this class will be included, from the abundance of blooms to tools and supplies! All you need to bring is your passion for weddings and an eagerness to learn.
Who is this class for?
This workshop is tailor-made for designers who are eager to grow and add high-end, large-scale design to their offerings. It is for florists, wedding planners, event designers, and creative souls who are ready to elevate their floral game! While a basic understanding of flower processing and terminology are an asset, we're here to guide you every step of the way. If you're unsure whether your skill level matches this class, let's chat! Schedule a call with an Intrigue team member to discuss your floral background and determine if this transformative workshop is the perfect fit for you. Your journey to mastering the art of large-scale floral installations begins here. Let's create the installations of your dreams and leave a lasting mark on your business!
AGENDA
*Times subject to changeMorning Session - 9am to 12pm
Mechanics: Luxury designs require more than just beautiful blooms. During this part of the workshop, you will learn about the elements that go into creating polished, over-the-top wedding looks that high-end guests will love.
We'll start off with a detailed outline of the designs being created, an understanding of the attachment points and restrictions, the tools needed to complete the installation, and a clear understanding of the structural requirements for each design. We'll walk through the recipe-building process, from textures and color balance to flower choices. We will focus on techniques that are easy to follow and simple to teach your growing design teams when you return to your studio. Large-scale design doesn't need to be complicated and we will use this session to simplify the process!
Travel, Packing, and Prep: Each installation is different and needs special care to ensure it is assembled quickly, completed on time, and without causing disruptions to the venue.
Each installation requires a unique handling to ensure prompt installation and to assure the design is completed on time and with minimal disruption to the venue. This might be the most important piece of the installation puzzle!
Design 1: Our first design will allow students to work independently on an installation that is required to last for 24-48hrs. This design will have a focus on traditional hydration methods for extended life. Each designer will blend individual creativity with collaborative teamwork to craft a trend-setting, large-scale installation, all while honing essential team management skills.
Design 2: Our second design of the day will focus on alternative hydration methods. You will use the teamwork skills you just learned to create a classic installation design on a large scale. You can expect to be climbing ladders, riding lifts, and being inspired by the masses of blooms used to produce this incredible work of floral art!
Lunch - 12:30pm to 1:00pm
Now's the perfect opportunity to bond with your fellow designers! Forge connections with like-minded individuals who share your passion for flowers!
Afternoon Session -12:30pm to 3:00pm
Design 3: High-end installations are fantastic for generating income and creating buzz, but there is always a place for simplified installations. In this segment of the class, you'll learn some of my favorite techniques for crafting simple, budget-friendly installations that can be seamlessly incorporated into any wedding.
Staffing: Building these over-the-top floral installations requires an excellent, efficient team. During this session, we will break down the most effective strategies for hiring, managing, and teaching your team and, most importantly, establishing a robust floral design support network.
Pricing & Organization: The most difficult part of these large-scale designs is understanding ordering, organizing, and pricing. Guessing on any of these topics could lead to some very expensive mistakes! You work too hard to not make a great profit, and that is precisely what we will be focusing on..
You will leave this class with the skills to design large-scale installations, the confidence to sell them, and the knowledge to price them effectively for maximum profit.
**CANCELLATION POLICY: All payments (full, partial & monthly plans) are non-refundable and non-transferable to any other date or event. Payments are transferable only when transferring the ticket name for the same event on the same date/time to another attendee. Once a payment plan has been activated, you are committing to complete all monthly payments without disruption regardless of event attendance. NO REFUNDS. Travel/hotel not included.**